I recently got a new haircut: short with small bangs at the front. Instead of ironing the waves straight like I usually do, I have been working with my natural curl and getting a great look with a new product available at Sephora: frizz(pronounced “no frizz”) by Living Proof. Specifically I am using the “No Frizz Wave Shaping, Curl Defining, Shaping Cream.” What a mouthful, but that is exactly what this product does.
I am most impressed by how effective, yet light, this product is. It holds my waves all day, and they do not get frizzy. At the same time, my hair does not get greasy, which is a real problem for me. I need to wash my hair every day to keep it clean.
After doing a little research, I discovered that this product contains an ingredient called PolyfluoroEster, instead of the silicone in most anti-frizz products.
How It Works:
PolyfluoroEster is a breakthrough ingredient that allows for control over hair’s surface energy and roughness. PolyfluoroEster, because if its small size, creates a weightless shield on the hair to prevent moisture flux in and out, and coats the cuticles to reduce the friction between fibers. Living Proof has taken PolyfluoroEster and formulated a collection consisting of six styling treatments and three hair care products that work to virtually eliminate frizz.
No Frizz even had some benefits Living Proof didn’t anticipate. Repeated use actually improves the hair’s own ability to resist humidity changes, so No Frizz works even better the longer you use it. And due to its low surface energy, the technology repels most other materials like water and oils, translating into a non-greasy coating that doesn’t attract dirt and other particulates. No Frizz is actually more repellent to dirt and particles than natural hair; as a result, you can actually go longer between shampoos.
Best of all, you can get a sample made-up at Sephora for free and try it before you buy it. I recommend you do. I LOVE it!
There are multiple other “frizz” styling products in the line, including products specifically for “course hair.”